NZ FREELANCE GRAPHIC DESIGNER
Creative for businesses that push boundaries
Auckland graphic designer creating bold, character‑filled branding and websites for small and medium-sized businesses across New Zealand and Australia.
Welcome to Rae Creative
I work with business owners who want design that actually reflects who they are. No templates or trends, just work that’s created on purpose. My process isn’t rushed. It’s collaborative and built on taking the time to understand what makes your brand worth noticing.
Think of it like a good coffee: this isn’t a quick espresso shot. It’s a full French press moment - letting the ideas brew until they’re bold, thoughtful, and full of personality.
The result? Something you’re genuinely proud to put out into the world.
Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner
Creative Services
Thoughtful design for brands across New Zealand and Australia
Every business has its own rhythm, story, and way of showing up in the world. These services are here to help you shape that presence with clarity and intention. From the way your brand looks and feels to the way people move through your website, the focus is on creating design that supports your work and feels true to who you are.
Brand Identity Design
Brand identity shapes how people recognise and remember your business. It brings together the colours, type, and visual style that express who you are. The aim is a look and feel that’s consistent, considered, and able to grow with you.
Website Design
A website should feel clear and easy to move through. Good structure and thoughtful design help people find what they need without effort. The result is a space that supports your work and reflects your brand in a confident way.
Graphic Design
As your brand evolves, your visuals evolve with it. Design pieces like social posts, flyers, and brochures stay aligned with your style and purpose. Everything works together so your brand shows up with clarity wherever it appears.
Don’t Just Take My Word for It…
"I’d just like to say thank you for how efficient you were with taking my website from boring to boss babe vibes! Thank you for your excellent communication through the whole process and the excellent turnaround time. You have truly gone above & beyond to make my dreams come true in what I really wanted in a website & logo! You are AMAZING at what you do. Everyone needs a Laykanne in their life!
Tiffany Duncan
“Laykanne is an absolute pleasure to work with! She’s incredibly efficient, has a sharp eye for detail and consistently delivers creative assets that perfectly meet the brief. She has an incredible knack for building beautiful websites that function well and deliver results. If you’re looking for a talented designer to collaborate with, I highly recommend Laykes.”
Justine Wallendorf
Hello, I'm Laykanne!
pronounced {Lay-ken}
I’m a freelance graphic designer based in Auckland, working with small and medium‑sized businesses across New Zealand and Australia. My work centres on branding, website design, and visual content that feels clear, thoughtful, and genuinely connected to the people you want to reach.
Collaboration sits at the heart of my process. I take the time to listen, ask good questions, and understand what matters to you. From there, we shape your ideas into design that has clarity, purpose, and a sense of direction.
Need a Fresh Look? Let’s Chat.
Whether you’re dreaming of a full brand overhaul or just need some creative backup, I’m here to help. Let’s talk about your ideas in a FREE 30-minute call - no pressure, just good vibes and big ideas.
What's the Process?
Here’s how we’ll work together, every step of the way:
01
DISCOVER
We start with a proper conversation. Your business, your customers and what success looks like for you. No assumptions.
02
DEFINE
I put together a clear creative brief so we both know exactly what we're building before a single pixel gets designed.
03
DESIGN
Mood boards, concepts, refinements. This is where it gets exciting. You're part of every decision so nothing surprises you.
04
DELIVER
You get the finished files, a full handover and the confidence to go live. I don't disappear once the project is done.
Your Questions, Answered.
Why is a strong brand identity important for my business?
Your brand identity is like your business’s personality, it’s how your audience recognises and remembers you. A strong, consistent brand builds trust, boosts recognition, and helps you stand out in a crowded market. Think of it as the foundation for everything your business represents.
How can I make sure my website works for my audience?
A successful website isn’t just pretty, it’s practical. It should be easy to navigate, reflect your brand, and guide visitors toward taking action, whether that’s making a purchase or getting in touch. Bonus points if it’s optimised for search engines, so people can actually find you online.
What’s the difference between a logo and a brand identity?
A logo is just one piece of your brand identity. Your brand identity includes everything from your logo and colour palette to typeface and graphics. It’s the complete package that tells your story and makes your business instantly recognisable.
How long does it take to design a brand identity or website?
Timelines can vary depending on your needs, but on average, a full brand identity takes 4–6 weeks, while a website design and build might take 4 weeks. Good design takes time, but the results are worth it. Check out my services page to explore all the details and find packages to suit your needs.
Can you help me refresh my existing brand or website?
Absolutely! Whether your brand or website needs a full refresh or just a little love, I’ll help bring it up to date while keeping it true to you and your business. Let’s make it work for you - get in touch!
Do I need SEO for my website?
Yes! SEO (Search Engine Optimisation) helps your website rank higher on search engines, making it easier for potential customers to find you. It’s all about bringing the right people to your site and turning visitors into clients.
What’s included in your brand identity and website packages?
My packages are tailored to your needs but typically include logo design, brand guidelines, and collateral assets. For websites, I offer planning, wire-framing, design, build, and basic SEO to ensure your site is both functional and effective. For more details and to find a package that suits your needs, visit my services page.
How much input will I have in the design process?
I view our work together as a collaboration. From brainstorming ideas to reviewing drafts, your input is key to ensuring the final result feels authentic to your business and meets your goals.
GET IN TOUCH
hello@raecreative.co.nz
Partnering with businesses across New Zealand and Australia on branding and website designs.
Auckland graphic designer.
