NZ FREELANCE GRAPHIC DESIGNER
Creative for Businesses that Break the Mold
Auckland designer bringing bold websites and branding with personality to small businesses across NZ & Australia.
Welcome to Rae Creative
Brand and website design is my jam. I help small businesses build powerful brands and beautiful websites that make an impact. I don’t do cookie-cutter. I design with purpose, helping you show up confidently and connect with the right people in a way that actually works.
Think of it like a good coffee: this isn’t a quick espresso shot. It’s a full French press moment - letting the ideas brew until they’re bold, thoughtful, and full of personality.
Together, we’ll create something you can’t wait to show off.
Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner Strategic Branding Solutions Graphic Design Website Development UX/UI Design Creative Partner
Let’s Make Something Awesome
OUR SERVICES
Looking for a designer who actually gets your vibe? I help small businesses across New Zealand and Australia with branding and website design that’s authentic, clear, and memorable. Whether you’re starting fresh or refreshing your look, I bring creativity, personality, and focus to every project.
Brand Identity Design
Branding is more than just a logo. It’s how your business is remembered, recognised, and trusted. I’ll help you shape a look and feel that’s cohesive, memorable, and true to your story.
Website Design
A great website should do more than sit pretty, it should guide, connect, and convert. I handle everything from the early planning to launch, designing a site that works hard for your business.
Graphic Design
Your brand’s always evolving, so your designs should too. I offer graphic design services, whether it’s social posts, flyers, ebooks, or brochures, all created to align perfectly with your brand.
Don’t Just Take My Word for It…
"I’d just like to say thank you for how efficient you were with taking my website from boring to boss babe vibes! Thank you for your excellent communication through the whole process and the excellent turnaround time. You have truly gone above & beyond to make my dreams come true in what I really wanted in a website & logo! You are AMAZING at what you do. Everyone needs a Laykanne in their life!
Tiffany Duncan
Blink Photography
“Laykanne is an absolute pleasure to work with! She’s incredibly efficient, has a sharp eye for detail and consistently delivers creative assets that perfectly meet the brief. She has an incredible knack for building beautiful websites that function well and deliver results. If you’re looking for a talented designer to collaborate with, I highly recommend Laykes.”
Justine Wallendorf
Wally & Co
Hello, I'm Laykanne!
pronounced {Lay-ken}
I’m a freelance graphic designer based in Auckland, specialising in branding and website design for small and medium-sized businesses. I craft meaningful brands, intuitive websites, and visuals that connect with the right people.
Collaboration is my favourite part of the process. I’ll listen closely, ask the right questions, and work alongside you to bring your ideas to life with detail, purpose, and a bit of fun along the way.
Need a Fresh Look? Let’s Chat.
Whether you’re dreaming of a full brand overhaul or just need some creative backup, I’m here to help. Let’s talk about your ideas in a FREE 30-minute call - no pressure, just good vibes and big ideas.
What's the Process?
Here’s how we’ll work together, every step of the way:
01
DISCOVER
We kick things off with a casual chat to get to know your business, vision, values, and big goals.
02
DEFINE
I map out the creative plan - what we’re making, how we’ll get there, and what you can expect.
03
DESIGN
Here’s where the magic happens. Mood boards, concepts, revisions - you’re involved in every step.
04
DELIVER
Once approved, your brand or website is ready to launch. I’m still here if you need support later on.
Your Questions, Answered.
Why is a strong brand identity important for my business?
Your brand identity is like your business’s personality, it’s how your audience recognises and remembers you. A strong, consistent brand builds trust, boosts recognition, and helps you stand out in a crowded market. Think of it as the foundation for everything your business represents.
How can I make sure my website works for my audience?
A successful website isn’t just pretty, it’s practical. It should be easy to navigate, reflect your brand, and guide visitors toward taking action, whether that’s making a purchase or getting in touch. Bonus points if it’s optimised for search engines, so people can actually find you online.
What’s the difference between a logo and a brand identity?
A logo is just one piece of your brand identity. Your brand identity includes everything from your logo and colour palette to typeface and graphics. It’s the complete package that tells your story and makes your business instantly recognisable.
How long does it take to design a brand identity or website?
Timelines can vary depending on your needs, but on average, a full brand identity takes 4–6 weeks, while a website design and build might take 4 weeks. Good design takes time, but the results are worth it. Check out my services page to explore all the details and find packages to suit your needs.
Can you help me refresh my existing brand or website?
Absolutely! Whether your brand or website needs a full refresh or just a little love, I’ll help bring it up to date while keeping it true to you and your business. Let’s make it work for you - get in touch!
Do I need SEO for my website?
Yes! SEO (Search Engine Optimisation) helps your website rank higher on search engines, making it easier for potential customers to find you. It’s all about bringing the right people to your site and turning visitors into clients.
What’s included in your brand identity and website packages?
My packages are tailored to your needs but typically include logo design, brand guidelines, and collateral assets. For websites, I offer planning, wire-framing, design, build, and basic SEO to ensure your site is both functional and effective. For more details and to find a package that suits your needs, visit my services page.
How much input will I have in the design process?
I view our work together as a collaboration. From brainstorming ideas to reviewing drafts, your input is key to ensuring the final result feels authentic to your business and meets your goals.
GET IN TOUCH
Your creative partner for branding and website design across New Zealand and Australia.
hello@raecreative.co.nz